Kristen Swanson
Associate Professor
Tourism Retailing, Merchandising Promotion
School of Communication, Room 361
(928) 523-8913
Kris.Swanson@nau.edu
Research interests center in two areas:
(1) tourism retailing and souvenirs, and (2) merchandising promotion and retail entertainment.
Courses offered:
MER 131 Merchandising Fundamentals
MER 232 Textiles
MER 235 Evaluating Apparel Quality
MER 300w Promotional Communication
MER 332 Merchandising Promotion
MER 401 Trends and Research in Merchandising
MER 430 Cultural, Psychological and Social Aspects of Clothing
Representative Research and Creative Activity:
Merchandising Promotion/Retail Entertainment:
Swanson, Kristen. K., & Everett, J. C. (in press). Promotion in the merchandising environment (2 nd ed.). New York: Fairchild Publications.
Swanson, Kristen. K., & Everett, J. C. (in press). Writing for fashion. New York: Fairchild Publications.
Everett, J. C., & Swanson, Kristen. K. (2004). Guide to producing a fashion show (2 nd ed.). New York: Fairchild Publications.
Everett, J. C., Swanson, Kristen. K., & Beyer, J. (2004). Themed retailing in Las Vegas: An exploratory look at the Venetian Casino Resort. Retailing Research: A View From New York 2004 Winter American Collegiate Retailing Association Conference Proceedings [CD Rom].
Tourism Retailing/Souvenirs:
Swanson, Kristen. K., & Horridge, P. E. (2006). Travel motivations as souvenir purchase indicators. Tourism Management, 27(4), 671-683.
Swanson, Kristen. K. (2004). Tourists’ and retailers’ perceptions of souvenirs. Journal of Vacation Marketing [Special issue], 10(4), 363-377.
Swanson, Kristen. K., & Horridge, P. E. (2004). A structural model for souvenir consumption, travel activities and tourist demographics, Journal of Travel Research, 42(4), 372-380.
Swanson, Kristen. K., & Horridge, P. E. (2002). Souvenir purchase behavior of tourists and retailers’ awareness of tourists’ purchase behavior in Arizona, Colorado, New Mexico and Utah. Clothing and Textiles Research Journal, 20(2), 62-76.
Education:
Ph.D , Texas Tech University, 1994
M.S. , Colorado State University, 1987
B.S. , Colorado State University, 1985
