Greg Stene
Assistant Professor of Advertising
School of Communication, Room 321
(928)523-2195
Brief description of research and teaching interests:
Dr. Stene is interested in researching the creative act. Teaching along those lines includes how to become more creative to develop more effective communication in advertising, PR, the Web, and other media.
Courses offered:
ADV 307 Advertising Copy and Layout
ADV 311W Creative Advertising Strategies
Links of interest:
http://www.pandora.com/
Pandora is one of several Web sites on which you build your own Internet radio station. Aside from the pleasure of hearing (generally) only music you enjoy, the marketing brilliance of such a concept is admirable – it will be interesting to see how it is capitalized on.
Education:
Ph.D. Communication – University of Colorado/Boulder – 1997
M.A. Journalism – University of Colorado/Boulder – 1982
B.A.s (dual degrees) Psychology & English – Univ. Colorado/Colorado Springs - 1976
