Kristen Swanson
Professor
Tourism Retailing, Merchandising Promotion
School of Communication, Room 361
928-523-8913
Kris.Swanson@nau.edu
Research interests
My research interest is centered in two areas:
- tourism retailing and souvenirs, and
- merchandising promotion
and retail entertainment.
Courses offered
MER 131 Merchandising Fundamentals
MER 232 Textiles
MER 235 Evaluating Apparel Quality
MER 300w Promotional Communication
MER 332 Merchandising Promotion
MER 401 Trends and Research in Merchandising
MER 430 Cultural, Psychological and Social Aspects of
Clothing
Representative research and creative activity
Merchandising promotion/retail entertainment
Swanson, Kristen. K., & Everett, J. C. (in press).
Promotion in the merchandising environment (2 nd ed.). New York: Fairchild
Publications.
Swanson, Kristen. K., & Everett, J. C. (in press).
Writing for fashion. New York: Fairchild Publications.
Everett, J. C., & Swanson, Kristen. K. (2004). Guide to
producing a fashion show (2 nd ed.). New York: Fairchild Publications.
Everett, J. C., Swanson, Kristen. K., & Beyer, J.
(2004). Themed retailing in Las Vegas: An exploratory look at the Venetian
Casino Resort. Retailing Research: A View From New York 2004 Winter American
Collegiate Retailing Association Conference Proceedings [CD Rom].
Tourism retailing/souvenirs
Swanson, Kristen. K., & Horridge, P. E. (2006). Travel
motivations as souvenir purchase indicators. Tourism Management, 27(4),
671-683.
Swanson, Kristen. K. (2004). Tourists’ and retailers’ perceptions
of souvenirs. Journal of Vacation Marketing [Special issue], 10(4), 363-377.
Swanson, Kristen. K., & Horridge, P. E. (2004). A
structural model for souvenir consumption, travel activities and tourist
demographics, Journal of Travel Research, 42(4), 372-380.
Swanson, Kristen. K., & Horridge, P. E. (2002). Souvenir
purchase behavior of tourists and retailers’ awareness of tourists’ purchase
behavior in Arizona, Colorado, New Mexico and Utah. Clothing and Textiles
Research Journal, 20(2), 62-76.
Education
PhD, Texas Tech University, 1994
MS, Colorado State University, 1987
BS, Colorado State University, 1985